(Seventeen) S.Coups Biography: Profile, Background, Education, Net Worth 2025, and Career

Profile:

Full Name: Choi Seung Cheol (최승철)  

Stage Name: S.Coups (에스.쿱스)  

Date of Birth: August 8, 1995   

Birthplace: Daegu, Sangin-dong, South Korea  

Nationality: South Korean  

The combination of S.Coups' initials (S for Seung Cheol and SEVENTEEN) and "Coups," which stand for desire and success, is his stage name. Known for his muscular physique, firm yet compassionate leadership, and emotional sensitivity, he frequently breaks down in tears while witnessing his members in pain, which has earned him the loving moniker "SEVENTEEN's dad." His unwavering passion and determination are reflected in his mantra, "I'm a wild horse who never learned how to stop."

Background:

S. Couples was born in Daegu, South Korea, on August 8, 1995, and was raised in a close-knit, middle-class household. With an older brother, a mother, a father, and a cherished dog named Kkuma, he is the youngest of the family. S.Coups keeps his family's professions a secret, so nothing is known about them, but his notoriety has brought them recognition. He shown an early interest in the arts as a child, especially acting, but once Pledis Entertainment scouted him, his career path changed to music.
S.Coups acknowledged that he had a humorous side as a child growing up in Daegu and had played practical jokes on his peers. He traveled to Seoul to further his studies and realize his aspirations of becoming a famous performer. He became the disciplined leader he is now thanks to the backing of his family and his own willpower.

Education:

S.Coups' dedication to striking a balance between his academic pursuits and his developing business is evident in his scholastic path. In his hometown, he went to Sangin Middle School and Daegu Sangin Elementary School. He enrolled at Seoul Performing Arts High School to further his love of the performing arts, and in February 2014, he received his diploma from the Department of Acting Arts. His artistic abilities and stage presence were refined during his time at this esteemed university.
S.Coups temporarily enrolled in Kyunghee Cyber University for his academic study, but he left to concentrate on his Pledis Entertainment training. As evidence of his commitment to expanding his understanding of the music industry, he is currently enrolled in Anyang University General Graduate School's Business Administration Major K-POP Course.

2025 Net Worth:

Because K-pop idols' money are private, it can be difficult to estimate their net worth. However, S.Coups' wealth is mostly generated from his work with SEVENTEEN, which includes album sales, international tours, songwriting royalties, and limited endorsement deals. His 2025 net worth is projected to be approximately $236,600, with a potential range of $233,200 to $308,800, per sources such as Popnable.com. This number might be cautious, though, given SEVENTEEN's worldwide fame and the quintuple million-seller status of albums like An Ode, Heng:garae, and Attacca, which point to higher revenues for the group's members.
His contributions to more than 70 tracks for SEVENTEEN, his December 2023 release of the digital single "Me," and charitable endeavors are other sources of income. S.Coups's net worth may be limited in comparison to his colleagues because, unlike some idols, he has not pursued significant brand endorsements or large solo activities. However, SEVENTEEN's ongoing global appeal puts him in a position to potentially see future financial success.

Career:

S.Coups's career is evidence of his leadership, talent, and tenacity. He trained for six years, one of the longest durations among SEVENTEEN members, after being discovered by Pledis Entertainment at the age of 14. After submitting a Monday Kiz song for his first vocal audition, he became passionate about rap and took inspiration from Tupac Shakur, G-Dragon, and Zico. His newfound passion for hip-hop was reflected in his stage name and rap-focused position.

Pre-Debut:

S.Coups was set to make his debut with NU'EST but was removed from the final roster. He was a member of Pledis' early trainee group, the Pledis Boys. eventually, he joined the Tempest project group with Woozi, who would eventually join SEVENTEEN, but the group disbanded. When he was featured as a major trainee on Pledis' online reality show Seventeen TV (2013), his leadership abilities were evident. Because of his drive and seniority, he was selected as SEVENTEEN's leader, demonstrating that his perseverance paid off.

Debut and Rise with SEVENTEEN:

With the release of their debut mini-album, 17 Carat, on May 26, 2015, S.Coups made their debut as the leader of SEVENTEEN. He was a dominant figure in the group's Hip Hop unit and the unique subunit SVT Leaders as the primary rapper and sub-vocalist. SEVENTEEN rapidly amassed a global following, known as Carats, thanks to their self-produced music, energetic live performances, and coordinated choreography. Other K-pop idols praised S.Coups as one of the top idol leaders, citing his stern yet encouraging leadership style.
His songwriting and production abilities are demonstrated by the more than 70 tracks he has contributed to for SEVENTEEN. Songs from albums such as Teen, Age (2017), Face the Sun (2022), and Fck My Life* (2023) are noteworthy. In addition to SEVENTEEN, he featured in music videos for NU’EST’s “Face,” After School’s “Wonder Boy,” and Happy Pledis’ “Love Letter” and as a guest rapper on Orange Caramel’s “Superwoman”.

Challenges and Hiatuses:

S.Coups had difficulties, such as periods of uncertainty when SEVENTEEN's debut was postponed several times, which made him think about leaving. He took a break in 2019 to deal with his anxiousness, and he came back stronger in 2020. He missed some of SEVENTEEN's Follow tour in 2023 after undergoing surgery for an anterior cruciate ligament injury. He persevered and remained committed in spite of these setbacks.

Solo and Philanthropy:

S.Coups' self-written and produced solo digital song "Me," which showcases his reflective side, was published in December 2023. He is renowned for his charitable contributions to disaster relief and animal sanctuaries. He unveiled a tattoo in September 2022 that symbolized his relationship with fans and included an olive tree, the Journey of Youth album cover, and the fandom name "Carat."

Achievements:

In addition to winning prizes at the Asia Artist prizes and Mnet Asian Music Awards, S.Coups and SEVENTEEN have received recognition from Billboard as one of the leading K-pop groups. His position as a key player in K-pop has been cemented by his leadership and contributions to SEVENTEEN's success.